Trend watching has emerged in big business as a discipline of business management and a popular topic among top media publications and futurists. Small business can benefit from trend watching, too. Netaviva will be writing a series on some of the hottest trends for business of all sizes in Africa.
Trends are far easier to observe than time. Timing of entering into a growing trend market can be costly if the trend has yet to enter public consciousness. My personal experience in timing a trend came in 1993, while trying to explain the Internet to advertising executives who had no idea of its existence. The best time to enter the market is when the trend is entering mass awareness so educating a market is less expensive.
What trends do you think are making wave in the Africa business arena
