Africa Entrepreneurship and innovation Series

Introduction

Never has the need to innovate and be entrepreneurial been more urgent.
At a time when entire economies and industries are reeling from the financial crisis, business leaders are struggling to balance the near-term needs of survival with the long-term demand to find new sources of growth. Never has the need to innovate and be entrepreneurial been more urgent.

Research and experience show that innovation offers a substantial bottom-line benefit: the most innovative companies outperform their industry peers and are the most attractive to shareholders. We must do everything we can to nurture and stimulate creative thinking across our organizations, teams and processes. Africa economic recovery depends on it.

Follow me in this series as I analyse the tools and techniques for creativity, and how you should apply them to your business to stimulate growth.

Stanley Ojadovwa
Strategy/Development
Softxcel Solutions